Strategic Craft
Design strategies that serve brand identity and business objectives, not just aesthetics.
Home · Experience
Career Journey
A portfolio built on range.
Design, art and marketing across print and digital — now applied as the graphics practice behind Online Media Solutions and CAQA Digital.
The Record
Where the practice was formed
Current Role
Graphics Designer
Online Media Solutions & CAQA Digital
Produces visually captivating content that is both informative and engaging across the family's digital brands.
Focus areas
- Develops and executes design strategies aligned with brand identity and business objectives.
- Designs and constructs print and digital graphics with quality, originality and innovation.
- Manages design projects from concept to completion.
- Collaborates with content creators, marketers and developers.
Leadership
Design Team Leadership
Studio practice
Led design teams and fostered a collaborative, innovative design environment.
Campaigns
Brand & Campaign Work
For a range of businesses
Developed visual assets and branding for online campaigns and created cutting-edge content to promote products and services.
Formation
Design, Art & Marketing
Extensive applied experience
The three-craft formation — and the mastery of industry-standard design software — beneath the practice.
What the Journey Built
The capabilities
What a designer's formation adds up to at the studio desk.
Dual-Medium Fluency
Print and digital graphics, each built to its own technical requirements.
Experience Thinking
UX principles applied so the work is usable, not merely beautiful.
Creative Leadership
Teams led, standards held, and a collaborative environment kept genuinely innovative.
Keep exploring
The credentials behind the craft
Current training and assessment qualification, plus the professional formation.